Mafiathon

Kai Cenat's annual month-long subathon, held each autumn since 2023.

"Mafiathon" is the name Kai Cenat gives to his annual month-long subscriber marathon ("subathon"). Mafiathon 2 (November 2024) made him the first Twitch streamer to surpass 500,000 active subscribers; Mafiathon 3 (September 2025) pushed that all-time record past 1,000,000. The events are known for a rotating cast of celebrity and creator guests.